Packaging Design, Art Direction & Visual Merchandising

Huda Beauty: Lips Category

The brand, first known for its false lashes, kicked off it’s cosmetics line with the Liquid Matte liquid lipstick. This was soon followed by the Lip Strobe, the Demi Matte, and a host of other lip sets. Each design was carefully considered to be a unique and eye-catching addition to a cohesive category lineup.