Art Direction & Visual Merchandising
Jo by Jo Loves Collection Launches
Jo by Jo Loves marries the two things that Jo associates with the celebration of precious moments – her signature colour and one of her most treasured ingredients, grapefruit. The launch of the scent’s Body Care range was celebrated against the backdrop of the brand’s iconic Red Dot.
Photography: Paula Beetlestone
Styling: Clare Piper
In 2022, the Jo by Jo Loves collection grew further to include additional products. As a continuation of the previous campaign, the Red Dot was once again reinterpreted and placed center stage, this time as a more fluid red spotlight.
Photography: Amy Currell
