Creative Direction, Visual Merchandising and Project Management
Retail Design: Jo Loves and Huda Beauty
Jo Loves International Retail
As Jo Loves expanded into new regions, the creative challenge was to create a new identity for international retail locations beyond the existing London flagship store, creating an elevated and enticing first touch point for new customers.
Permanent Counters
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Jo Loves Counter
Hyundai Department Store, Seoul, South Korea
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Jo Loves Counter
Hyundai Department Store, Seoul, South Korea
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Jo Loves Counter
Bloomingdale’s, The Dubai Mall, UAE
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Jo Loves Counter
Lotte World Dongtan, Seoul, South Korea
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Jo Loves Counter
Lotte World Dongtan, Seoul, South Korea
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Jo Loves Counter
Lotte World Dongtan, Seoul, South Koreaption goes here
Retail Pop-Ups
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Jo Loves Pop-Up
Garosugil, Seoul, South Korea
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Jo Loves Pop-Up
Garosugil, Seoul, South Korea
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Jo Loves Pop-Up
Garosugil, Seoul, South Korea
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Jo Loves Pop-Up
Bicester Village, United Kingdom
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Jo Loves Pop-Up
Bicester Village, United Kingdom
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Jo Loves Pop-Up
Bicester Village, United Kingdom
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Jo Loves Pop-Up
Harvey Nichols, Dubai, UAE
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Jo Loves Pop-Up
Harvey Nichols, Dubai, UAE
Retailer window design and visual merchandising
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Huda Beauty 3D Highlighter Palette
Gondola, Sephora Middle East
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Huda Beauty 3D Highlighter Palette
Window design, Sephora The Dubai Mall, UAE
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Huda Beauty Liquid Matte
Window design, Sephora The Dubai Mall, UAE
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Huda Beauty Faux Filter Foundation
Window design, Sephora The Dubai Mall, UAE
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Jo Loves Brand Launch
Space NK China
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Jo Loves Brand Launch
Space NK China
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Jo Loves Brand Launch
Space NK China
