Creative Concept, Packaging Design and Art Direction

Jo Loves Christmas 2022

The Christmas 2022 campaign took inspiration from Jo’s childhood memories of being the assistant to her father, the magician. In collaboration with illustrator Tamer Koseli, a deck of Jo Loves cards was created featuring playful interpretations of the court cards to reflect elements of the brand. The packaging continued this theme of towers of cards and magic, and this was rolled out to all elements of the campaign including digital, social and retail design.

Photography: Caroline Leeming Styling: Jaina Minton