Art Direction

A Fragrance Mist

The collection of Hair and Body Mists was launched to elevate the brand’s existing Graffiti Body Sprays, which originally carried colourful splashes of colour on their packaging. To continue this theme while appealing to a younger audience, the art direction for the Mists was focused on a fine mist of colour to tell the story of a lighter, more playful way to wear fragrance.

Photography: Paula Beetlestone Videography: Jeff Leyshon