Packaging, Creative Direction & Design

Gentle Genius Barrier Care

Pai Skincare relaunched it’s body care category with new and improved formulas and packaging. To differentiate the range from Pai’s face products, the brand’s colours were inverted on pack to hero it’s signature green colour, and colours were in turn inverted within the Body range itself to create distinction between in-shower and out-of shower products. The creative direction for the campaign invites customers into an intimate moment of self care.

Photography & Videography: Amy Currell